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Sure, you could just say something like, “I know all of you will look beautiful without any professional help, but you’re welcome to join me for hair and makeup appointments with my stylist the day of the wedding. It’s certainly not a requirement, so if you’d like me to book an appointment for you, I’ll have to ask you to be responsible for the cost. Thank you for understanding!”
What I think you might want to spend a bit more attention on is the actual gift you’ll be giving your bridesmaids. Paying for their dresses is a nice gesture that I’m sure is appreciated, but you probably know as well as the rest of us that they’ll likely never wear theses dresses again after your wedding and, since it’s probably a dress YOU picked out for YOUR wedding, how much of a “gift” is it really? And a “nice keepsake” (of your wedding, I’m assuming?) will probably get tossed in a junk drawer or something. I mean, who cares to have a keepsake of someone else’s wedding? I’d suggest giving gifts they might actually have use for and enjoy. It doesn’t have to be expensive at all (here are a few suggestions and keep your eye out for some more later today), but a token of appreciation that shows you’re thinking of them and their enjoyment is a nice way to say thank you for the time, energy, and money they will have spent supporting you in your wedding planning and on the big day itself.
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