“When people first meet, it may be that popular dating advice is correct: Keeping people in the dark about how much we like them will increase how much they think about us and will pique their interest.” — researchers, Erin Whitchurch, Timothy Wilson of the University of Virginia, and Daniel Gilbert of Harvard University.
A new study, published in this month’s issue of the journal “Psychological Science” claims that men may have better success with women if they play a little hard to get. Take that with a grain of salt, though. Only 47 women — all undergrads — participated in the study that used fictitious Facebook profiles to gauge the ladies’ interest level. The women were shown (fake) profiles of guys and were told that the same men had also been shown their profiles. One group of women were told these guys saw their profiles and liked them the most, a second group was told they had rated average, and the final group was given an ambiguous rating (the guys just couldn’t make up their minds, you see).
Guess which group was most intrigued by the fictitious men? The final group! The women who were told they rated average were least into the guys, and women who were told they rated highest were just somewhat interested. Moral: college girls like flaky, noncommittal guys. Now, what does that mean for the rest of us … hmm? [via Live Science]